What to Consider for Designing Website to Serve Senior Citizens?

According to a survey, silver surfers above the age of 65 use internet in order to gather health and finance related information. They play their favorite online games too. They also make online shopping and book their trips. However, they are likely to suffer aging complications like poor eyesight or lowered intellectual capacity in identifying texts. They also suffer from the problems related to accuracy on clicking onto their target or a particular word. In order to target silver surfers in website design Saudi Arabia, here are some tips –

 

Clean Layout

In order to create web design Jeddah by keeping old age group in mind, your website should have distraction-free and hassle-free pages. Leave extra white space among the buttons with bold headings. Rather than making the webpage too long, keep it short. If your webpage has light background, keep the text darker. If background is dark, keep the text white. Try to keep the content fit for browser window.

Legible Words

In order to target audience above 65, keep the type lower than 12 point. If senior audience find problem in reading texts, they can adjust point size according to their ability. Keep the words easy to read by keeping in both lower and upper case. In order to eliminate the case of script fonts in your webpage, “sans serif” is a best font.

Easy Navigation

Without adding multiple layers, it is important to keep consistent and easy to understand navigation. Don’t consider scroll-down menus because you may find difficulty to navigate it.

Include Media

Some senior internet users suffer from poor eyesight or reduced comprehension of texts. In order to make your content legible for them as possible, you can add a highlighted button at the end of sentence or paragraph that can work as a cue to read the text. In addition, you can place a video or audio. Also, place a transcription that can be downloaded if they have reduced hearing power.

Ask for Feedback

In order to gather helpful feedback, hold some tests of usability or focus for target age group. If you have strict budget, you can ask these things –

a.    Ask about the stuffs that distract them.

b.   Ask them about the content or information that is confusing for them.

c.    Ask them about the language whether they can understand. Or ask about improvements.

Though you are likely to get negative feedback, you must listen to your target audience. After all, they are the end users!

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